Frankly speaking, making a decision between a mobile application and a responsive design website is a tough call for most of the entrepreneurs. Both have their own sets of pros and cons, and, as a matter of fact, you need both. There is absolutely no debate between the two. However, as a business owner, you may have to make a decision on choosing your priority.
With the objective to make the decision-making easier and helpful to the business, you must understand your target audience comprehensively. The answer, undoubtedly, lies in this understanding. Find out how do your audiences reach out to you? What is their preferred way of interacting and doing business with you? Fetching answers of these kinds will eventually help you nail the right choice between web-first and a mobile-first option.
In addition, if you want your brand to be advertised massively to the masses all over the world then having a responsive website makes more sense. In the case of a responsive website, you will be able to gain attention of your potential audience and also your regular customers. You can always have a website to inform the target audience about the brand and further engage those through a mobile app. Make sure that your mobile app includes easy-to-use features, which helps in enhancing the value of the brand.
A conclusive thought on this particular subject would be to stay wise before making a decision. It is of course a tough call to make when deciding between a mobile app and responsive website. It’s certainly not one of those business decisions that can be made at the drop of a hat. And, in the end, it all depends on your business goals and budget. Unfortunately, most companies cannot afford to do both, which is exactly why it becomes pertinent to weigh the pros and cons of both the options first before making a final call.