If you think speeding up your website isn’t profoundly significant for the growth of your business, think again! Hopefully some of the statistics given in this article will offer you some food for thought. Some of the astonishing facts derived from a study conducted by Akamai are:

  • 47% of your visitors will expect your web page to load within two seconds.
  • 40% of the people are likely to abandon a web page if it, for whatever reasons, takes more than three seconds or more to load.

Aren’t these data eye-opening? Conspicuously, speeding up your website isn’t a choice just how optimizing the website isn’t. It is unimaginably pertinent to speed up the loading of your website if you want to keep your profits high. Here we will briefly go through a couple of established and efficient ways to help in speeding up the website along with providing a heads up on the need of optimizing the website.

1.    Go leaner on your website

Ideally, it would be great to have those fanciful images, scripts, flash effects and so forth. However, a hyper text transfer protocol (HTTP) request is made for each of these elements every time you try to load the page, which makes the loading very time consuming.  So, logically speaking, the more on-page components you have on your website, the more time it takes for the page to render. That is exactly why we should minimize http requests and go leaner on the website in order to load the page faster and thereby improve site performance.

2.    Opt for cleaner coding styles

Another very important point to remember is on your coding style. CSS holds the style requirements of your web page. Usually, any website will have access to the information in one of the two ways: inline, which is inserted in the HTML document, and external file, which loads itself even before a page renders.

In order to suffice the objective of speeding up the loading of the website, an external style sheet is desirable since it dramatically reduces the size of the code and also helps in creating fewer code duplications.

3.    Number of plug-ins should go down

It’s simple. Only use that plug-ins that are absolutely essential, and, invariably, get rid of all other plug-ins.Too many plug-ins will not only slow down the loading of the page but also create security turmoil. Either delete the extra plug-ins or deactivate them.

4.    Choose proper image sizes

Have the time and the patience to look through all top-level pages and check images in detail. Be sure that the image served is exactly the same size as the image being displayed. Images are notoriously bandwidth hogs and certainly unneeded.  With images, you need to focus on their sizes, formats and src attributes. Oversized images are a big no as they take lot of time to load. Make sure that the format is right too. For instance, JPEG is a good option.  Once the size and format is taken care of, look for the right code too. By all means, avoid empty image src codes.

5.    Keep redirects to the minimum

Redirects increase load time since they create additional HTTP requests. If you want your website to not slow down, keep redirects to the bare minimum. This is how you can do it: Include the link <link rel=”alternate”>markup in desktop pages in order to identify the mobile equivalent URL so that Googlebot can easily discover all your mobile pages.

What is the need to optimize the website?

As promised earlier, we will now talk about the need of optimizing the website. What do we mean by optimizing the website, and, frankly speaking, what is the need to optimize the website?

A Search Engine Optimization (SEO) often referred to as “organic”, or “earned” results is a Google based process that helps your website to rank high in search engines.

Some studies have shown that around 50% of online buying is done from sites that rank higher on search engines. Perhaps it is human nature to feel more safe and comfortable with sites that are found on search engines.  Undeniably, this particular trend helps in surging sales, but there are other benefits too such as your website will look professional, drive more visitors to correct pages, attract apt target audience, and so forth.